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The services

We help you build product marketing on evidence

Need ICP, persona, positioning or messaging work? We build it with you or for you, based on real customer evidence. So every call you make in product or gtm gets easier to defend.

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We replace the guess with a process. You'll get the customer truth.

Our services

Three ways to work with us.

Self-service

Standard

For individuals who want to optimize how they do research. You run research yourself with the full product behind you. Support's there over chat when you need it.

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Where most teams start

We guide you

Premium & Enterprise

For teams who want to streamline how they do research. We set up your first research project with you, then coach you as you build. Monthly on Premium, weekly on Enterprise. You learn the method and keep the blueprint to run every cycle after.

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We do it for you

Full Delivery

Launch coming up and you're missing the customer insight to get it right? Or just no time to run the research yourself? Tell us what you need — ICP, positioning, messaging, personas — and we build it for you. Grounded in evidence. Priced per request.

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How we work

Research doesn't have to take months. We move at your speed.

Tell us which fundamental is shaky and needs customer insight to make the right product or GTM call. We help you build it on customer truth, fast. Same four steps every time. What changes is how much of it lands on you. You decide.

Example

PMM deliverable

Ideal Customer Profile

You need to find the pattern behind your best-fit accounts for better targetting: who they are, why they buy, why they stay, and what makes them expand. Here's how we run the research with you in Premium & Enterprise.

01

Collect

We intake together what you already have on your best-fit customers: internal data, opinions, existing customer information... you name it. We map the gap between current and desired situation.

02

Analyse

We fill the gaps with fast, lightweight customer research where needed, and show you how to analyse your customer conversations properly inside Bubble.

03

Report

You get a full ICP research report built on best practices. We help you understand the report, give it more context and make prioritisation choices together. It's not only AI; you have to know what to do with it to come to good insights.

04

Act

Once we have this, we help you turn it into a visual Ideal Customer Profile your teams can act on right away. We leave the research blueprint behind so you can run research on the next PMM project fully yourself.

Who you'll be working with

Senior guidance and support.

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Our own evidence drawer

We don't work like most consultants.
They'll tell you why

I wanted to build a solid ICP profile but didn't know where to begin. Many agencies just wanted to do a quick internal brainstorm, but I needed real, research-backed data. That’s where Bubble stepped in. They helped me build the fundamentals through data research, internal and customer interviews. Analyzing the data in Bubble was effortlessand exciting. I now have a clear view and full internal buy-in of our ideal customer profile!
Manon van Hooren

Manon van Hooren

Senior Marketeer, Qnect
Based on a bunch of transcripts, some structured differently, Bubble helped generate a clean, consolidated SPICED analysis. It pulled together insights that would've taken me days to compile manually, and gave us a brief sales could actually use.
Anni Pyhäjoki

Anni Pyhäjoki

Product Marketer, Howspace
With GoodHabitz expanding into an ecosystem, we needed to rebuild our positioning and messaging from a solid foundation. Bubble helped us redefine our ICP and key personas through quantitative and qualitative research. Their tool surfaced the true voice of the customer, while their senior team guided us through the process, turning it into product marketing fundamentals and the right internal discussions to make real product and GTM decisions based on the findings. Hugely valuable.
Leonhard Draxl

Leonhard Draxl

Head of Product Marketing, GoodHabitz

Questions about our services, answered.

Do you only help with qualitative research, or also the quant side?

Both, when needed. When a product marketing or research objective also has a quantitative element, we have experts who can help you set up and analyse that too, alongside the qualitative work.

Doesn't research take months? We need PMM fundamentals fast.

We can't do magic, but we can move fast. Research for product (marketing) is what we do. We bring the process and the product, so most of the work isn't the research itself, it's getting it set up inside your organisation. How fast depends on two things: what you already have, and how much new insights we need to add on top.

The best next step is a call. Once we see where you're starting from, we'll build you a custom plan with real timelines.

We already do this well. Do we need your services?

Maybe not, and that's a good thing. If you already have a working research process, you might only need the product engine to run research faster and better, plus the academy to keep you up to date on the latest, so you don't have to become a research expert yourself. If your not sure where you are at in your journey and what package suits you best, we are happy to help you pick. Just schedule a call!

Get in touch

Ready to build your deliverables?

Two ways: with you, or for you. Book a call and we'll work out which one fits your needs.

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