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The product

Transcripts in.
Deliverables out.

The qualitative data analysis product built for product marketers. Collect, analyse, report and act on every customer conversation: so you decide with evidence, not the loudest voice in the room.

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Tested by PM(M)'s from:

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How it works

From calls to product and gtm insights. Fast & Accurately.

01 Collect

Every customer conversation in one secure place.

Structure every conversation you've recorded (product interviews, sales and customer-success calls, win/loss) in one place built for PMMs. No more hunting across tools, scattered docs, or what people half-remember.

Raw transcriptsData VaultSecure EU storage

One source of truth for the customer conversations.

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02 Analyse

Proper research,
run for you.

Pick the PMM research you want to run and Bubble analyses your conversations using thematic analysis. You get the same trustworthy, academically grounded result every time. The method's built in and we run it for you: no tagging by hand, and none of the AI guesswork that hallucinates or skips what matters.

Research methodPMM workflowsMulti-language

The research, done right. Not a generic AI analysis.

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03 Report

Research reports
you can trust.

Every report you get is built on product-marketing best practice. Every claim links straight to the customer quote behind it, with a validation where the AI flags what it's unsure of. You confirm or add context, then re-run. Because real research is human plus AI, never AI alone.

Evidence drawerAssumption reviewAnonymised exports

Nothing slips through unchecked.

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04 Act & Share

Deliverables your whole team can act on.

Every report becomes a finished, fully-cited deliverable with just one click of a button. Styled persona cards, SPICED summaries for sales, you name it. All placed in one shared library, and any finished report can feed the next study. On top of that, Bubble connects directly to Claude, so you can pull any report into your own Claude setup and talk to it.

LibraryShared workspaceClaude integration

Your research builds on itself instead of starting from scratch.

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Product marketing research

Built on how PMMs actually work.

We built and tested this with PM(M)s at SaaS companies like GoodHabitz, Channable, team.blue, and Qnect. Hands-on, in their real workflows, not just dreamed up by us in a room. And the product (marketing) assets you can pull out of Bubble keep growing weekly...

Customer

01

Ideal Customer Profile

Find the pattern behind your best-fit accounts: who they are, why they buy, why they stay and what makes them expand.

Available now

Customer

02

Buyer Persona

Understand the initiatives, barriers, decision criteria and buying journey behind the people you need to convince.

Available now

Customer

03

User Persona

Surface user goals, friction, valued features and what success looks like in the customer's own words.

Available now

Market

04

Win / Loss

Know why you win and lose before you walk into the next revenue conversation.

Available now

Market

05

Product-page Messaging

Build landing-page messaging around the capabilities, benefits and impact customers truly care about. Fletch method built in.

Available now

Product

06

Product Direction

Turn roadmap signals into opportunity areas grounded in the customer conversations you already have.

Available now

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And more

New PM(M) researches & deliverables ship regularly. Tell us the job and outcome you need and we'll build for it.

Our own evidence drawer

What changes when you have
a tool that works for you.

I analyzed my product interviews with Bubble and was amazed by the quality of the output. My custom GPT workflow was already giving me insights fast, but Bubble did a far better job spotting patterns across transcripts and delivering a consolidated report backed by evidence. It helped me surface feature opportunities I'd otherwise have missed.
Thomas Philip-bashar

Thomas Philip-bashar

Sr. Product Manager, Channable
Based on a bunch of transcripts, some structured differently, Bubble helped generate a clean, consolidated SPICED analysis. It pulled together insights that would've taken me days to compile manually, and gave us a brief sales could actually use.
Anni Pyhäjoki

Anni Pyhäjoki

Product Marketer, Howspace
With Bubble's help, I got structured research up and running for product marketing at EyeOn. It gave me the method and questions to start interviewing, then turned the transcripts into a report I could share with my stakeholders. It even caught a conflict in our findings with real implications for our positioning and messaging. I'm excited to run more interviews and dig up more golden nuggets!
Annebel van Wijnen

Annebel van Wijnen

B2B Product Marketer, EyeOn

Security & Privacy

Your data is your data. Always.

Bubble runs on enterprise-grade infrastructure with security built in from day one. EU-only data & AI processing on Google Cloud · Your data never trains any model · Delete anything permanently · GDPR compliant, DPA available.

Privacy Policy →

Questions about our product, answered.

Can't I just paste my transcript into ChatGPT or Claude and ask for a summary? Why would I need Bubble?

You can, but general AI leans toward giving you the answer you want, and you don't have to be doing that on purpose. The more you prompt it, the more it drifts toward what you were hoping to see, and when it doesn't actually know something, it fills the gap by making things up, quotes included. Bubble analyzes every transcript the same way, using the academic research methods we've baked in, so what comes back reflects what customers really said. Not what you nudged the model toward without ever meaning to. AI is fast. Bubble is fast and accurate.

What about when I have dozens of interviews to make sense of, not just one?
One transcript is easy. Twenty is where general AI quietly falls apart. Ask it to pull everything together and it blends the interviews into a smooth-sounding story, inventing patterns that were never really there and quietly dropping the ones that don't fit the narrative. Bubble consolidates the way a researcher would: it merges the themes that show up again and again and keeps the one-off signals separate. You end up with research-grade patterns you can trust and defend, not an average of everything blurred into one.
So are you competing with ChatGPT, Claude, Gemini?

Not at all. Bubble complements the LLM you already use; it doesn't compete with it. Your assistant is great at conversation, and Bubble does the rigorous, fully-cited research analysis underneath. There are two ways they work together:

  • Amy, our PMM research agent, loads right into your own assistant and works as an agent there: as a Project in Claude, or a Gem in Gemini.
  • The Bubble connector (MCP) lets you query your finished Bubble reports from inside Claude, so you can interrogate your research without leaving the chat.

So it's your LLM with Bubble, not your LLM or Bubble. And if you've got one connected to Bubble and/or Amy, even better.

How do I know I can trust the output of Bubble?

Because Bubble won't pretend to be sure when it isn't. General AI states everything in the same confident tone whether it's certain or guessing, and never tells you which parts to check. Bubble does the opposite. When it isn't fully sure, even at 90%, it flags the finding in a validation log and asks you to confirm it rather than slipping a guess in as fact. And every claim points back to the exact line in the transcript, so you can always see the real quote for yourself. You stay in control of what gets locked in. This is the human in the loop part that is extremely important in research.

Get in touch

Bring your calls.
We'll get you to customer proof.

See how Bubble turns your calls into customer proof, and your research into gtm and product deliverables your whole team can act on. Book a demo and you'll see it in action.

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