It depends on the scope, but as a guide: 50 credits covers roughly 2 research projects, so a single outcome like a user persona typically costs around 25 credits. Every plan includes a monthly credit allowance that refreshes in full at the start of each month, so you begin each month with your complete quota to spend. If you need more in a given month, you can top up with additional credits, and those top-up credits stay valid for as long as your subscription is active.

You won't be stuck. You can buy additional credit bundles at any time: 100 extra credits are €350, added instantly so you don't have to wait for your next cycle. Purchased credits don't expire; they stay valid for as long as your subscription is active, so you can build up a buffer for busier months.

A plan is you running the research yourself with our product and workflows. You're in the driver's seat, spending credits as you go. The full delivery service is us doing it for you, end to end: you hand over the input, our team runs the process and returns a packaged deliverable and the blueprint to do it yourself next time. Same method and the same product behind it either way: the only difference is who does the work. Plans are subscription-based; delivery is priced per request because it heavily depends on what you already have in terms of product marketing and what you need.