Bubble Research | Prototype

The Problem

Too much data. Not enough insight.

Product marketers are expected to turn messy, unstructured customer data (product interviews, sales calls... you know the drill) into clear insights that shape PMM work like messaging and launch strategy.

But the tools we use to gather and use this data aren't really built for this.

So we end up pulling data from different places, making the puzzle fit. Reading transcripts to get the full picture. Summarizing conversations. Copy-pasting things into docs and AI tools. Trying to stitch together patterns that were never structured for the questions we actually need to answer.

It's slow, manual work. With a lot of room for error. And there's always a piece of the puzzle missing.

The solution

It's not another AI tool. It's a research system.

Bubble got your missing puzzle piece. We help Product Marketers turn fragmented qualitative customer data into a dynamic, trusted source of insight for their Product Marketing workflow. It combines LLMs with structured qualitative data analysis frameworks like Thematic Coding, making customer conversations easier to analyze, easier to trust, and easier to translate. It helps you to move from reactive executors to strategic partners.

✓ Built on real qualitative research methodology, not generic AI prompts
✓ Product marketing frameworks baked in from years of hands-on experience
✓ Your insights compound: the more data you add, the smarter it gets

Check out the prototype video to see how it works. ↗

How It Works

From scattered transcripts to trusted insights

A workflow built for PMMs, not generic AI chat.

Capture & Organize

Upload your transcripts, call recordings, and feedback notes. Bubble centralizes all your qualitative customer inputs in one place: the Data Vault.

Select & Map

You select the workflow you want to run your data against. Each workflow is designed to extract specific insights using proven PMM frameworks like SPICED, JTBD, Messaging Frameworks and more.

Consolidate & Discover

Bubble uses thematic coding principles for qualitative data analysis, surfacing patterns, themes, and connections across your dataset. Every insight links back to its original source.

Act & Compound

You'll get completed reports that include exact customer quotes from the evidence drawer. You can also check validation logs for data integrity. Every new conversation you analyze strengthens the foundation in a knowledge graph over time. The more you give the more you get.

Our Mission

This isn't a weekend experiment or a vibe-coded side project. We've spent nearly 12 months shaping and testing Bubble around real PMM problems and real workflows, grounded in how the work actually gets done.

We believe in a future where PMMs lead with insights rooted in customer truths, not opinions. Where customer conversations don't live across ten disconnected tools, but compound into one living foundation. And where product marketing uses this foundation to inform both product and go-to-market strategy. Elevating you, the PMM, into a truly strategic function.

The Faces Behind Bubble

Serious about our work. Not about ourselves.

Steven Schroeyens

Co-Founder · Revenue Architect · Lover of all things Formula One

Revenue Architect with 15 years in revenue and 10 in tech/SaaS, with extensive board-level experience. Steven knows how to get Product Marketers a seat at the table by translating customer data into clear GTM strategy. He brings the commercial lens that turns Bubble’s insights into revenue impact.

Anne van der Kammen

Co-Founder · Product Marketer · Expert at being the world’s most mediocre CrossFitter

Product Marketer with 6+ years of experience and PMA Ambassador in Amsterdam. Anne has experienced firsthand how PMM Foundations get rebuilt on half-trusted insights, and brings the research depth and real-world Product Marketing perspective to make sure Bubble is built on solid ground.

Top Secret 🤫

🔒 Revealing Soon

Co-Founder · Product Manager

Currently head-down building the magic, and will step into the spotlight soon. We wouldn’t take on a challenge this complex without someone who brings deep technical expertise and years of experience turning unstructured data into real, usable intelligence.

Security & Privacy

Your data is your data. Always.

We know your customer data is sensitive. Bubble runs on enterprise-grade infrastructure with security built in from day one.

✓ All data processed and stored on Google Cloud EU servers. AI processing never leaves the EU
✓ Vertex AI enterprise tier: Google contractually cannot use your data for model training
✓ Full data control: delete anything permanently at any time
✓ GDPR compliant with standard DPA available, ISO 27001 on our roadmap

When you sign up, we'll send you a detailed security overview you can share directly with your IT team.

Join the Prototype List

Be one of 50 Product Marketers who get early access to test, challenge and shape our product. Experience how we make it easier for PMMs to turn customer data into actionable insights for their workflows.

The testing phase is completely free, there's no automatic subscription. You decide at launch if you want to keep using Bubble.

Test the prototype in your own workflows

Challenge our ideas & assumptions

Shape how qualitative research supports PMMs

Test it for free now. Get 6 months discounted at launch

Join Prototype List Book a Meeting

29 of 50 spots claimed

Product Marketers: IN GUT WE TRUST?!