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Product-marketing built on customer truth, not opinion

Your customers already told you everything. Bubble gives you the method and the product to act on it: a simple, structured way to collect those conversations, and a tool that analyses them fast and accurately.

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"We thought the price was the blocker, it was onboarding."

Tested by PM(M)'s from:

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The Problem

Too much data, not enough insight.

Product marketers are expected to turn messy customer data (product interviews, sales calls, you know the drill) into clear insight: messaging, positioning, launch strategy. But the tools aren't built for us, there's no shared process, and we're product (marketers), not researchers. Insights takes forever to find, or never gets trusted. Not by us. Not by the C-suite.

01

Calls everywhere.
Nothing connects.

Months of customer calls and interviews sitting in Gong, your Google Drive, Confluence... but nothing connects. You're not sure what to pull or where to begin. It all looks like a research project too big to ever start.

02

Analysed manually
or by endless AI prompts.

If you find the courage to start, you are analysing it all by hand or with countless AI prompts: reading transcripts, summarising, copy pasting text. Trying to stitch together patterns no one structured for your role.

03

You reach a conclusion
you cannot trust or act on.

You find an answer, but you're not sure you can trust it. Did you find the truth, or just what you hoped for? Did the AI get it right, or make it up? When someone asks "how do we know?", there's no customer truth to point to.

Built for PMMs who are done being the make it pretty department.

The Solution

Another AI tool

A customer research system for Product Marketers

Building product marketing on real customer insight doesn't have to be daunting, and it doesn't have to take months. Bubble gives you a method to follow and a product to do the analysis: so the conversations you already have become fundamentals you can trust and act on.

No more fuzzy ICP

Method, product, services. You decide what you need.

The method

A simple, scalable research process

A method showing you how to collect, analyse, report and act on your customer conversations. Read the document and follow it at your own pace. Or when time's tight, hand it to Amy, our free PMM research agent that operates on the method.

Get the (free) method →
Qualitative Data Analysis

The product

The product that analyses your conversations

Transcripts in, deliverables out. Bubble turns the conversations you already record into structured reports and product (marketing) deliverables. Every claim traced back to the customer quote behind it. Fast & accurately.

See the product →

The services

Senior help to build your product marketing

Need ICP, persona, positioning or messaging work? Our team builds it with you, on evidence, not opinion. You learn the method as we go, and get the blueprint to run the next cycle yourself after we leave.

Explore our services →

The Outcome

You'll have the answers the whole company can trust and act on.

01

Who is the ideal customer, really?

Know who your best-fit customer really is: who buys, who uses it day to day, who churns? Who grows with us, and why?

02

How is the product experience, actually?

Which features land, which get ignored, where do people get stuck? What should we build next?

03

Where do we truly stand in the market?

Who do we lose to and why? What words do customers use about us? What bundle and price actually fit? What makes accounts expand?

Get in touch

Your customers already told you everything.

Now act on it. Book a call and we'll show you the process, and the product, that turns your customer conversations into PMM-ready proof.

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